CAMPAIGN DESIGNS

EDASI Summer Campaign 2023

This campaign was launched as paid ads on social media and as organic posts for EDASI DRIVE as part of their summer sale initiative. It was the culmination of several weeks of work, that included photography sessions with models in-studio and in a racetrack, as well as coordinating with the sales team the products that would be shown in the campaign.

All in-studio photography was done by me, as well as the original designs for the advertisements. The images included in the slide are both for the instagram posts, instagram stories, and paid ads. Including as well a simplified version of the campaign that opts for a more text-driven design.

EDASI Summer Break Campaign 2022

This campaign was launched in order to coordinate with the Formula 1 summer break during late July and August (a mandatory 14-day shutdown period for all F1 teams and their factories). To continue the hype of season, this photoshoot takes the concept of “summer break” literally by having the models relaxing by the pool while wearing iconic pieces of F1 merchandise. The text is meant to reflect that even though F1 races are on pause, the hype will not die down and F1 will remain with us throughout the summer.

The images were shared on social media as both paid ads and as organic posts and promoted items that seemed apt for summer wearing as well as lesser-sold products in order to bring awareness towards them.

2023 Castore Launch in EDASI.com

A campaign that was released steadily throughout early 2023 announcing the launch of official Castore merch, as well as other team merch availability in the EDASI store. A mix of in-studio product photography and graphics. Design by me.

EDASI x PUMA Campaign

A photoshoot meant to promote PUMA products in EDASI’s website. Although not official F1ware, they do license their brand in order to create a stylish collaborative product line.

The photographs were planned out by the marketing team, and the design and photo-editing was done by me. The photographs were shared in social media, as well as publicized in a racing magazine.

DESIGN WORK

Driver Merch Posters

Series done showcasing the merchandise of a specific F1 driver. The images would usually be shared on EDASI’s social media page during the driver’s birthday, or whenever they won a race.

EDASI GP Go Kart Tourney Posters

Posters created to promote EDASI’s first Go Kart Tournament. Fans and influences alike were invited to participate in this event organized by the marketing team. Featured in the posters is Esteban Gutiérrez, ex-F1 pilot and EDASI’s founder.

Paid Ads (EDASI)

An assortment of paid ads used for Instagram and Facebook. Some include graphics with in-studio product photography shot by myself. All original designs by me.

Organic Posts (EDASI)

An assortment of designs meant as organic posts for Instagram and their IG story variation as well. The first five images include photographs shot by myself (from a Christmas shoot).

Website and Email Banners

LOGO DESIGN

Official logo for Aliré Handmade, an online jewelry business. Created in 2020.

An updated design for the EDASI DRIVE logo, with additional information added according to guidelines. Used for all online media content.

Official logo for TeleKenworth, the Call Center for Kenworth de Monterrey. Created in 2022.

Design created and used for merchandising, for Kenworth de Monterrey. Inspired by Harley Davidson and other biker branding.

Design created and used for merchandising, for Kenworth de Monterrey.

Design created and used for merchandising, for Kenworth de Monterrey. Inspiration taken from trucker patchwork.

Personal logo created for a programmer. 2020.

Original mascot design for Kenworth de Monterrey. Utilized for merchandising.

 

MERCH

During my time in Kenworth de Monterrey, I was tasked with creating designs with the purpose of selling merchandise at the online store. These are some of the mockups I made during my time there.